We are like that only: Understanding the Logic of Consumer India

We are like that only: Understanding the Logic of Consumer India

by Rama Bijapurkar

312 pages· ISBN 9780143065975
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'The Indian market is about a lot of people consuming a little bit each that adds up to a lot,...the Indian DNA is about continuity with change; it is about "THIS as well as THAT"; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.'

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