How to win customers in the digital world

How to win customers in the digital world

by Al Dunn, Peter Vervest

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"What is so different about today's digital business technologies? Why is 'digitisation' so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do?" "How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technologies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director." "The authors - both experienced professionals in the fields of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow."--Jacket.

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