Taking sides
by Abhijit Roy, Bart Macchiette
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Discussion questions for Taking sides
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- 1
Given the title "Taking Sides," which specific marketing debates or conflicting viewpoints presented in the articles did you find most compelling, and why?
- 2
Were there any particular authors or perspectives within the collection that significantly challenged your pre-existing assumptions about marketing or consumer behavior?
- 3
As a consumer, which marketing strategies or psychological tactics discussed in the book have you personally encountered and felt influenced by, whether consciously or unconsciously?
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