Detecting bull

Detecting Bull exposes the biases of both audiences and journalists, helping us notice how we interpret the world as well as how media do. It lays open the fundamental conflict of interest all news providers face between maximizing audience and servicing advertisers on the one hand and on the other, providing a picture of the world upon which citizens can act. The author, a former journalist and professor, rejects objectivity as impossible for humans and undesirable for journalists. In its place, the book provides a set of rules for judging journalism based on a more accurate, honest and rigorous standard -empiricism - the logical assembly of reliable evidence.