Business & Management Princ.&Guidelines(Biztantra)

Indeed an integrated and practical approach to understanding business with global, technological and consumer orientation. The book covers the foundations of business, production and operations management, organizational design, management of human resources, marketing (including product, pricing and promotion strategies, and supply chain management), accounting and information systems, and financial management. Ivancevich and Duening detail how all of the many aspects of business impact our lives every day as employees, consumers and owners. Opening Vignettes begin each chapter with a case study illustrating the main concepts at play within the chapter.