Sales management

Sales management

by Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo

601 pages· 2004· ISBN 9780471230601

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Through seven editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. This book places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.

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