The Design of Things to Come

The Design of Things to Come

How Ordinary People Create Extraordinary Products

by Craig M. Vogel, Jonathan M. Cagan, Peter Boatwright

272 pages· 2011· ISBN 9780132715935
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

Discuss The Design of Things to Come with other readers

Join or start a book club for The Design of Things to Come on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for The Design of Things to Come?

Sign up free on Readfeed, then browse public clubs or start your own club with The Design of Things to Come as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The Design of Things to Come with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Design of Things to Come with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.