Social Media Strategy

Social Media Strategy

by Phillip G. Clampitt

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"Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms., this book offers practical guidance on creating, implementing and evaluating social media strategies and tactics. Because social media is constantly evolving, the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers."-- book cover

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