Going the distance

Going the distance

by Kevin Kennedy, Mary Moore, Kevin Kennedy

2003
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"Going the Distance is the first systematic guide to both overcoming the perils that can cripple even the most dominant companies and sustaining market leadership for years, even decades." "Kevin Kennedy and Mary Moore focus on complexity as the #1 challenge to long-term success. They identify eight predictable challenges bred by complexity, showing how each company's response to these challenges will drive a future of either failure or sustained dominance." "For each challenge, Kennedy and Moore list vital signs, or leading indicators, designed to help managers and investors evaluate the health of any corporation - and formulate effective strategies for both prevention and recovery."--BOOK JACKET.

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