Marketing

Marketing

by Al Halborg, Caroline Ross, Ray Bradfield, Dennis Adcock

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.

Discuss Marketing with other readers

Join or start a book club for Marketing on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Frequently asked questions

How do I join a book club for Marketing?

Sign up free on Readfeed, then browse public clubs or start your own club with Marketing as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Marketing with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Marketing with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.