Love, Light and a Dream

Love, Light, and a Dream is a timely and provocative look at the medium of television as one of the cultural vehicles carrying us toward the 21st century. It provides an up-to-the-minute review of developments and trends shaping the policy and regulatory issues that exert the strongest influence on the evolution of information technology. Topics covered in this study include the Federal Communications Commission and its role as a regulatory body; the relationship between cable services and telephone systems as information providers; television advertising campaigns and the structure of the agency business; and public television and its struggle for financial independence, and the culture of television news and the creation of a journalistic mythology.