Built to Soar

**Is Your Business Flying on a Wing and a Prayer?** Every day, leaders watch their companies burn cash, lose talent, and miss targets—not because they lack vision, but because they’re running on chaos, heroic effort, and pure luck instead of engineered excellence. . **What if you could run your business with the precision and confidence of an elite pilot?** In Built to Soar, former Air Force C-5 Galaxy instructor pilot and executive leader with Amazon, Oracle, and GE, **Greg Born** shows how the same disciplined systems that keep a $200 million aircraft safely airborne can help your business thrive in turbulent markets. Packed with real-world examples, aviation humor, and step-by-step tools, this isn’t another academic theory book — it’s a practical flight manual for business growth and resilience. . **Inside You’ll Discover How to:** 1) **Define Your Mission with Laser Focus** – Align your team, inspire action, and drive measurable growth. 2) **Engineer a Robust “Business Airframe”** – Build systems and structures that deliver flawless execution. 3) **Hire and Lead with Military Precision** – Recruit for behaviors, not just credentials, to create accountability and performance. 4) **Create Systems That Scale** – Eliminate redundancies and streamline operations for sustained excellence. 5) **Master Crisis Response** – Use the battle-tested MAT framework (Maintain, Analyze, Take Action) to navigate challenges. . Whether you’re refining your hiring process, streamlining operations, or steering through unpredictable markets, Built to Soar gives you the proven frameworks to transform your organization into an unstoppable force. .