Online Public Relations

"Designed by an experienced PR professional, here is a reference-guide-handbook you can pick up and use immediately to serve your clients better, faster, and less expensively. Horton gives you short, easy-to-find, action-oriented explanations, backed up by plenty of references to lead you to additional necessary information elsewhere. An entire chapter is devoted to hundreds of online sites ranked by their work value to you day-by-day. Each entry: defines a topic; tells how it fits into public relations practice and why you should know it; discusses who uses it; and suggests why it should be used to communicate more effectively and how to use it tactically."--BOOK JACKET.