The Medici Effect

The Medici Effect

What Elephants and Epidemics Can Teach Us about Innovation

by Frans Johansson

207 pages· 2006· ISBN 9781422102824
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About
Examines why creativity and insight are incredibly vibrant at the intersection of domains, disciplines, cultures and fields and tells us how to get to those places. This book reveals the core principles that reign when divergent concepts are combined.

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