Marketing Research with SPSS

Marketing Research with SPSS

by Patrick de Pelsmacker, Wim Janssens, Katrien Wijnen, Patrick Van Kenhove

460 pages· ISBN 9780273703839
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This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.

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