Géneros narrativos audiovisuales en publicidad
by María del Mar Rubio-Hernández, Mónica Barrientos-Bueno, Sergio Cobo-Durán, Víctor Hernández-Santaolalla, Carmen Costa-Sánchez, Alberto Hermida, Virginia Guarinos, Adrián Huici Módenes, Jorge David Fernández Gómez, Jesús Jiménez Varea
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