Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

by Soares, Elmashhara

424 pages· 2020· ISBN 9781799822226
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Discuss Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior with other readers

Join or start a book club for Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior?

Sign up free on Readfeed, then browse public clubs or start your own club with Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.