Spin and win

"In Spin and Win Anton Savage, a communications consultant of considerable experience, explodes some of the myths surrounding politicians (that clothes maketh the man, that body language can be reliably read, that all politicians are liars) and draws interesting comparisons with other electoral systems, notably the US." "He demolishes the myth of focus groups, brings the reader behind the hilarious scenes at ard-fheiseanna and suggests that politicians are harder-working and more put-upon than many of their constituents realize. But their real job is to get re-elected and it is in describing the myths surrounding that relentless preoccupation that Spin and Win excels."--Jacket.