Strategic Management of Technological Innovation, Sixth Edition

Strategic Management of Technological Innovation, Sixth Edition

by Ravi Shankar, Melissa A. Schilling

388 pages· 2019· ISBN 9789353168469
Join Readfeed freeFind clubs reading this bookBrowse readable books
About
This book: Strategic Management of Technological Innovation, Sixth Edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. Highlights: 1. Complete Coverage for Both Business and Engineering Students 2. New Short Cases and New Indian Cases 3. Cases, Data, and Examples from around the World 4. More Comprehensive Coverage and Focus on Current Innovation Trends

Discuss Strategic Management of Technological Innovation, Sixth Edition with other readers

Join or start a book club for Strategic Management of Technological Innovation, Sixth Edition on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Strategic Management of Technological Innovation, Sixth Edition?

Sign up free on Readfeed, then browse public clubs or start your own club with Strategic Management of Technological Innovation, Sixth Edition as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Strategic Management of Technological Innovation, Sixth Edition with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Strategic Management of Technological Innovation, Sixth Edition with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.