Democratic leadership in total war

Democratic leadership in total war

by E. D. Whittlesey, Cleveland College, Edward L. Bernays, Western Reserve University

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About
An address given by Edward L. Bernays at Cleveland College of Western Reserve University on the importance of democracy, leadership, and unity during times of war. Mr. Bernays was a renown public relations consultant who worked with President Woodrow Wilson, Procter & Gamble, President Calvin Coolidge, CBS, Carl Byoir, the United Fruit Company, General Electric, Dodge Motors, Walter Lippman, the United States Public Health Service, the American Tobacco Company, and United States Committee on Public Information.

Discussion questions for Democratic leadership in total war

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  1. 1

    How does Edward L. Bernays define the unique responsibilities of a democratic leader during a total war compared to leaders in totalitarian regimes?

  2. 2

    Given Bernays' extensive background in public relations and propaganda, how does this address reflect the tension between democratic transparency and wartime message management?

  3. 3

    In what ways does Bernays argue that unity is achieved within a democracy, and how does this compare to modern methods of building civic consensus during crises?

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