Strategic customer relationship management in the age of social media

Strategic customer relationship management in the age of social media

by Amir Khanlari

Part of A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

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"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--

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