Die 11 Geheimnisse des ALDI-Erfolgs

Die 11 Geheimnisse des ALDI-Erfolgs

by Dieter Brandes

166 pages· 2003· ISBN 9783593372945
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Während Konsumzurückhaltung und Euro-Diskussion den Handel vor neue Probleme stellen, weist der Lebensmittel- Discounter ALDI einen enorm gewachsenen Umsatz und einen Rekordgewinn aus. Welche Geheimnisse begründen diese Entwicklung?

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