Behavioral finance

"Pure financial theory does not take into account people's emotions, prejudices or expectations. These frequently lead to poor decision-making." "Despite knowing the slim chances of success, many people are prepared to gamble on events in which they have little chance of winning in the hope of high rewards. This is evidenced by the success of lotteries throughout the world. Therefore, the behavior patterns of society can override the mathematical theory. Many people also listen to gossip and tips or follow the crowd rather than impartially evaluating the facts." "In this book the authors, an experienced financial practitioner and a financial theorist with specialist knowledge of market psychology, explain the new science of behavioral finance. The book examines the human decisions that cause price movements in the stock market, how investors select their information and what informs their trading, in their quest to find even better opportunities for investment."--Jacket.