Persuasive Reports and Proposals

This handbook offers to ensure that what you write will get the results you want. It covers five crucial aspects which spell out the word Pride - what you should feel about your documents if they are to win hearts and minds: Purpose - clarifying your aim and constructing a persuasive argument; Reader - identifying and understanding your audience to anticipate objections and retain attention; Image - creating an appropriate style and tone while avoiding spoilers (such as poor grammar) which undermine credibility; Detail - using effective facts, logical links and simple sentences; and Enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.