The Innovation Paradox

The Innovation Paradox

The Success of Failure, the Failure of Success

by Ralph Keyes, Richard Farson

129 pages· 2003· ISBN 9780743225939
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Challenges managers to redevelop their concepts of success and failure to recognize that innovation is as dependent on setbacks as it is on victories, explaining the importance of risk taking and citing the examples of companies who fell behind because they resisted change. Reprint. 20,000 first printing.

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