Where Good Ideas Come from

FROM THE INTERNATIONAL BESTSELLING AUTHOR 'Exhilarating . . . An entirely new way of looking at almost everything' GUARDIAN Where do good ideas come from? And what do we need to know and do to have more of them? Here Steven Johnson identifies the seven key principles of innovation, including: A slow hunch can be much more valuable than a Eureka moment The connected 'hive mind' is smarter than the lone thinker Where you think matters just as much as what you're thinking The best ideas come from building on the ideas and inventions of others From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognizing where and how patterns of creativity occur, we can all discover the secrets of inspiration. 'A huge diversity of bright ideas' FINANCIAL TIMES 'Johnson finds new and original things to say about the nature of innovation, and the different forms it can take' ECONOMIST, BOOKS OF THE YEAR 'An enthralling work full of counter-intuitive insights' DAILY MAIL