The Serra Effect
by Ivory Serra
96 pages
Rate this book:
No club is reading this yet — be the first to start one
About
"The Serra Effect", is a project conceived by Drago for the 36 Chambers book series. The title alludes to the impact of Ivory Serra's gaze on the world. The result is portraits of characters, idols of the neopop culture. Among the icons immortalized by Serra are: Umberto Eco, Elisabeth Hurley, Tony Alva, Any Warhol, Tommy Guerrero, Tony Hawk, Aaron Rose, Mark Gonzales, Harold Hunter, James Taylor, Richard Serra, Jonas Mekas, Colin McKay, Phil Frost, Alanis Morrissette, Peter Gabriel, Davis Bowie and Moby, Stacey Peralta, Rodney Torres, Barry McGee, Tom Sachs, Robert Plants, Philip Glass, Wu Tang, Moorcheeba, Avril Lavigne, Lenny Kravitz, Hiroshima Survivor. Next to the portraits are still lives of crushed objects (Coca Cola, Sunkist, Country Club, Old English cans, Marlboro, Phillies, Double Happiness pockets). Thus creating a narrative between beauty and recyclable objects which are cast in a new light under Serra's eye.
Discuss The Serra Effect with other readers
Join or start a book club for The Serra Effect on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for The Serra Effect?
Sign up free on Readfeed, then browse public clubs or start your own club with The Serra Effect as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss The Serra Effect with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Serra Effect with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.