Then We Set His Hair on Fire

Then We Set His Hair on Fire

Insights and Accidents from a Hall-of-fame Career in Advertising

by Phil Dusenberry

290 pages
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In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyo

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