Guerrilla Advertising

Guerrilla Advertising

Unconventional Brand Communication

by Gavin Lucas, Michael Dorrian, Mike Dorrian

187 pages· 2006
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About
'Guerrilla Advertising' shows the best international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.

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