Strategic Thinking for Advertising Creatives

Strategic Thinking for Advertising Creatives

by Alice Kavounas Taylor

208 pages· 2013· ISBN 9781780672731
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives

Discuss Strategic Thinking for Advertising Creatives with other readers

Join or start a book club for Strategic Thinking for Advertising Creatives on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Strategic Thinking for Advertising Creatives?

Sign up free on Readfeed, then browse public clubs or start your own club with Strategic Thinking for Advertising Creatives as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Strategic Thinking for Advertising Creatives with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Strategic Thinking for Advertising Creatives with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.