The Graphic Designer's Guide to Creative Marketing

You know you've got the talent, now let them know it-your completeguide to finding, winning, and keeping good clients Written by agraphic designer and successful marketing consultant, this book isthe most complete guide available to marketing your services, withclear, practical, step-by-step instructions on every aspect ofgraphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals,letters, and checklists, along with stunning full-color examples ofsuccessful self-promotion campaigns for every budget. Throughoutthe book, there are fascinating and instructive interviews withclients as well as graphic designers from across the country whoshare what they've learned about marketing and managing graphicdesign services.