Marketing 4.0 (Edición México)

Marketing 4.0 (Edición México)

Transforma tu estrategia para atraer al consumidor digital

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

200 pages· 2019· ISBN 9786079380922
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About
Este libro nos propone las mejores maneras de combinar el marketing tradicional con el marketing digital (marketing 4.0), y nos muestra cómo en México varias empresas han sido exitosas al hacerlo: KFC, Privalia, BBVA Bancomer, Suzuki, IOS Offices, Farmacias Similares, Mastercard y Huawei.

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