The dynamics of persuasion

The dynamics of persuasion

by Richard M. Perloff

Part of LEA's communication series

1993
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"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.

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