The Culture Code

The Culture Code

An Ingenious Way to Understand why People Around the World Buy and Live as They Do

by Clotaire Rapaille

213 pages· ISBN 9780767920575
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An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

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