Global Digital Business

A McGRAW-HILL EBOOK EXCLUSIVE! Taking a cue from stealth technology, this ebook advocates a strategic scenario that takes the competition by surprise in establishing marketplace supremacy. This ebook contains examples of how leading companies such as IBM, Schwab.com, Ariba, Cisco, Dell, eBay.com, Intel and others use "stealth" technology to go beyond leading the industry by "leaping" over competition-brainstorming and implementing growth opportunities propelled by their Global Digital Business.com strategies before rivals realize what is happening. Top IBM e-business executive Tim Wroblewski delivers his three-part synthesis for e-business success in the global digital economy: Business Strategy-synergy of financial, marketing, production, and R&D divisions via dynamic decision-making, situating the company for maximum efficiency and developmentIT Strategy-information technology decisions that support business objectives and propel the company past the competition in serving customer needs, meeting regulatory requirements and providing a return to stakeholders. Global Digital Business strategy-deliberate fusion of all ebusiness and management decisions to create stealth global business leads over rival companiesThe total Global Digital Business plan is the key to synergy of all these elements, and this ebook shows how to create that plan and make it work.