The Shortest Distance Between You and Your New Product, 2nd Edition

The Shortest Distance Between You and Your New Product, 2nd Edition

How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster

by Katherine Radeka

335 pages· 2017· ISBN 9780979532191

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Rapid Learning Cycles will help you find the shortest distance between you and a new product that your customers can buy.

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