On (de)constructing corporate identity

On (de)constructing corporate identity

by Uniwersytet im. Adama Mickiewicza w Poznaniu, Emilia Wąsikiewicz-Firlej

Book 29 of Seria Językoznawstwo Stosowane / Uniwersytet im. Adama Mickiewicza w Poznaniu -- nr

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About
The present paper aims to identify professionals' perceptions of corporate identity, projected by companies on their corporate "About us" pages.

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