The Phenomenon of “Harry Potter Himself”

The Phenomenon of “Harry Potter Himself”

Marketing of Harry Potter

by Beatrice Dietel

5 pages· 2011· ISBN 9783640949144
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Essay from the year 2010 in the subject English Language and Literature Studies - Other, grade: 1,7, University of Leipzig (Anglistik ), course: Seminar Changing Childhood in the 20th Century Britain , language: English, abstract: Books like Tolkien’s The Lord of the Rings or Harry Potter by Joanne K. Rowling were sold more or almost as often as the bible, whereby they are counted among the all-time bestsellers list (Brown). Furthermore they have been translated into various languages, in the case of Harry Potter “61 different languages, including Icelandic, Serbo-Croat, Vietnamese, Hebrew, Swahili, Ukrainian, and Afrikaans [. . .]” (Brown). Hence the fantasy-genre enjoys great popularity. The arising question is how people’s enthusiasm becomes apparent? Has the manner of doing this changed? If so, for what reason has it been altered? These questions will be followed in this essay.

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