On becoming a consumer

"On Becoming a Consumer traces the development of all consumer behavior patterns in childhood using the paradigm of Behavior is a function of the Environment and the Person - B=f (P, E). It first examines the interaction of the developing consumer with the two domains of the environment - social and physical. Using research from many fields it explains how child consumers are influenced by people and objects, and in turn, how they influence them, and all this is done from a cultural perspective."--Jacket.