Enabling consumer and entrepreneurial literacy in subsistence marketplaces

Enabling consumer and entrepreneurial literacy in subsistence marketplaces

by S. Gajendiran, R. Venkatesan, Madhu Viswanathan

Book 12 of Education in the Asia-Pacific region -- v.

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"This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.

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