Branding for dummies

Branding for dummies

by Bill Chiaravalle

Part of --For dummies

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About
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

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