Demand theory

Demand theory

by Susan Murgatroyd, Cathy Boak, John Palmer

Part of MKT 602 (NU course)

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"This program explains the theory of household behavior, outlines the law of diminishing marginal utility, and introduces the household's optimal purchase rule. The program also shows how diminishing marginal utility contributes to consumer surplus, and then applies this concept to evaluate user fees for public services."--Container.

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