Imaginarios turísticos en los pueblos mágicos de Sinaloa

The author explores the tourism and the imaginary tourist during the Covid-19 pandemic. It analyses the dark tourism in small rural populations that have been described as Pueblos Mágicosʺ (Magical Towns), to emphasize their cultural tourism. Urban and architectural design is recognized from the collective imaginary that between perceptions, meanings and representations, expresses desires, dreams, fantasies and fears, mainly, among residents and tourists. After the study from the beginning and the consolidation of the Magical Towns in Sinaloa, results and proposals are presented to improve the living conditions of the residents and strengthen the productive activity of a sustainable tourism.