Selling the Invisible

Selling the Invisible

Biz Books to Go - A Field Guide to Modern Marketing

by Harry Beckwith

272 pages· 2000· ISBN 9780759521520
Join Readfeed freeFind clubs reading this bookBrowse readable books
About
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Discuss Selling the Invisible with other readers

Join or start a book club for Selling the Invisible on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Selling the Invisible?

Sign up free on Readfeed, then browse public clubs or start your own club with Selling the Invisible as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Selling the Invisible with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Selling the Invisible with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.