Humor in the Advertising Business

Humor in the Advertising Business

Theory, Practice, and Wit

by Fred K. Beard

205 pages· 2008· ISBN 9780742554269
Join Readfeed freeFind clubs reading this bookBrowse readable books
About
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Discuss Humor in the Advertising Business with other readers

Join or start a book club for Humor in the Advertising Business on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Humor in the Advertising Business?

Sign up free on Readfeed, then browse public clubs or start your own club with Humor in the Advertising Business as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Humor in the Advertising Business with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Humor in the Advertising Business with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.