Omforma

Initiated by a group of designers, 'Omforma' uses questionnaires, interviews, statistics, focus groups and workshops to reveal a picture of a sector marked by gender segregation, regimentation, and a power-elites. Issues of gender, ethnicity, age and class are sensitive to all parts of the industry that were examined: product designers, industrial designers, textile designers and furniture designers. The project and the book 'Omforma - nya strukturer fo?r designbranschen' caters to the entire design industry and all those affected by how the industry works by extension. In a world where design permeates our everyday experience, its framework has an impact on all our lives.