Leveraging the New Human Capital

Leveraging the New Human Capital

by Sandra Burud

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"To succeed in today's new environment, companies must adopt five strategies to mobilize their key talent: choosing to invest in people, adopting new beliefs, redesigning organizational culture, transforming management practices, and coordinating beliefs, culture, and practice. In this book, Sandra Burud and Marie Tumolo present both a new, research-based theory of human capital management and the practical steps organizations must take to put the theory to work." "The experiences of DuPont, Baxter International, SAS, and First Tennessee National Corporation demonstrate how these strategies are used in real-world situations and their effects on employee and organizational performance. Burud and Tumolo's ideas are introduced and reinforced by brief essays from guest authors Peter Senge, Robert Reich, Rosabeth Moss Kanter, and Mihaly Csikszentmihalyi."--BOOK JACKET.

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