Customer in the Boardroom?: Crafting Customer-Based Business Strategy

Customer in the Boardroom?: Crafting Customer-Based Business Strategy

by Rama Bijapurkar

232 pages· 2011· ISBN 9788132106357
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About
Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy.

The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy.

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