Principles of Marketing - H5P Edition

Principles of Marketing - H5P Edition

by [Author removed at request of original publisher]

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Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.

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