Interview with Luiza Helena Trajano, interviewed by Ricardo Reisen de Pinho, São Paulo, Brazil

Interview with Luiza Helena Trajano, interviewed by Ricardo Reisen de Pinho, São Paulo, Brazil

by Harvard Business School, Ricardo Reisen de Pinho, Luiza Helena Trajano

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Luiza Helena Trajano describes the growth of her family's department store from a local family business to a professionalized, publicly-traded chain with hundreds of stores across Brazil. She explains how the business focused on both customer service and on creating an entrepreneurial, committed culture among the employees.

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